The theme of the 2010 Arctic Winter Games – Dream Achieve Inspire - reflects the true spirit of these northern games for all participants, from athletes and performers to volunteers and spectators. We are all motivated by dreams. When we achieve those dreams, we gain confidence not only in our own abilities, but we are in turn inspired to motivate others to reach their potential. Dreams will come true at the 2010 Arctic Winter Games, but from those dreams will come something much bigger.

The 2010 Arctic Winter Games logo design is stylized northern lights in the colours of the Arctic Winter Games. These northern lights extend from the circular logo of the Arctic Winter Games International Committee, reaching out to northern communities to invite them to participate in the warmth of the south.

The three interlocking rings on the international logo symbolize the promotion of athletic competition, cultural exhibition and social interaction amongst northerners. A ribbon of northern lights is set into a black background representing the nighttime sky surrounded by a white circle representing the circumpolar world.

Please click here to download the Visual Identity Guidelines.